Orora is running live demonstrations of its Limitronic in-line digital printer at AUSPACK 2019, promising that it will unlock entirely new customer opportunities.
The printer has come to the Australian market thanks to a partnership between Orora and its partner Limitronic. Andrew Russo, general manager of sales and marketing for Orora Fibre, told PKN’s Wayne Robinson that it is all about providing digital print opportunities to Orora customers.
“It creates a whole new opportunity of being able to digitally print and apply variable data at our customers’ locations,” he said. “It gives the ability for our customers to manage stock in a completely different way. Because they can print on demand, we can supply stock boxes and they can print what they need, when they need it.