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Make Your Story Matter: Talk is cheap, but publicity is powerful …

As your industry association, we endeavour to promote and support members through a range of industry communications. A powerful and wide-reaching option for members is through our partnership with PKN Packaging News and Food & Drink Business media platforms and their 7500-plus industry subscribers.
 
In addition, our social media platforms, website and newsletters are proving to be very effective communication channels for members to both promote and inform the industry of major announcements, success stories and celebrations.
 
The Machinery Matters publication marks an exciting collaboration between the industry’s peak packaging and processing machinery association and the leading packaging, and food and beverage manufacturing media platform in Australasia.
 
The formal partnership with Yaffa Media aims to provide all members with the opportunity to promote and engage with PKN and Food & Drink Business’s 7000-plus industry subscribers through the Machinery Matters 8-page supplement print publication, monthly e-newsletters and dedicated APPMA member eDMs. The readership of both mastheads includes members of the supply chain and end-users in the FMCG manufacturing sector (your customers). 
 
Many members have already utilised and benefited from these media services resulting from the APPMA/PKN Machinery Matters partnership and featured on the APPMA website or reinforced through social media communications. For those who have submitted articles to us in the past thank you, keep doing so. For those who have not taken advantage of this member benefit, we encourage you to do so.

WHAT WORKS BEST

Monthly eNews
Product news or company news, accompanied by a good high-resolution image per news story. 

Single Member Focused eDM
An in-depth report, white paper, case study or thought leadership article on a topic relevant to the packaging & processing machinery sector and its end-user customers. At least one good high-resolution image is required.

Print Edition Articles 
Product and company news, case studies/installation stories, company profiles. High-resolution images are required.

Social Media
Send us a link to your published content, and we can share it amongst our network! Remember, the more you interact with us on social media, the further we can spread the messages of our members.