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APPMA Sponsors PMMI Global Packaging Trends Report 2015

The Australian Packaging & Processing Machinery Association (APPMA) is pleased to announce that it has sponsored the newly released Global Packaging Trends Report for 2015.

GlobalPackagingTrends2015_cover_400pxThe report was developed by the PMMI, the Association for Packaging and Processing Technologies, and is a market research study highlighting future packaging demand, product categories and opportunities for growth in packaging among fast-growing and maturing world economies.

The Global Packaging Trends Report shows three influencers making a mark in every region: growing consumer awareness of health and wellness, stronger influence of recycling and environmental issues, and increasing disposable income and purchasing power.

Other important regional trends include urbanisation, convenience, smaller pack sizes, branding strategies, internet retailing, and premiumisation. Globally, flexible plastic remains the dominant pack type with PET Bottles in second place. Pack types such as brick liquid cartons and PET bottles will register the highest growth rates.

“These trends are affecting packaging because they’re driving consumers’ purchasing choices,” says Mark Dingley, Chairman, APPMA.

“Recyclability and reusability of packaging are dominant trends and the report is predicting that this will continue as PET and glass bottle usage increases.”

Packaging markets in the Middle East and Africa are anticipating 5.3 percent CAGR growth in volume, but forecasts for Western Europe and North America land at the other end of the spectrum, with 0.4 percent and 0.5 percent, respectively.

The expansion in the Middle East and Africa is the result of increasing exposure to modern lifestyles, and is manifesting in growth opportunities available for packaging of carbonates, biscuits, and yogurt and sour milk products.

In Asia Pacific, forecast for 4.3 percent CAGR increases in volume, the increasing demand for PET bottles, particularly in the bottled water category, supports health and wellness concerns.

North America, on the other hand, is a mature market, but consumers are developing growing interest in several categories. These include healthy categories such as bottled water, and areas of innovation, such as confectionery.

Globally, the report notes flexible plastic remains the dominant pack type, accounting for 29 percent of the market, while PET bottles (12 percent of the market) will be among the fastest growing, with 4.7 percent CAGR. Bottled water is expected to add 135 billion units through 2019, accounting for 54 percent of the absolute volume growth in PET bottle use. While beverage packaging drives growth in PET and glass, categories such as confectionery and biscuits prop up flexible packaging use.

The Global Packaging Trends Report was developed in collaboration with the PMMI, the Association for Packaging and Processing Technologies, and three other associations from across the world. This included AMEC-ENVASGRAF, ASOCIACIÓN MULTISECTORIAL DE EMPRESAS, SYMOP, French Association for Manufacturing Technologies and UCIMA, Italian Packaging Machinery Manufacturers Association.

To access a copy of the Executive Summary please email the APPMA on appma@appma.com.au