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PKN Packaging News Reports: Augmented reality comes to Auspack

AR campaign for Auspack with Omniverse

In an exciting first-time initiative, AUSPACK has teamed up with augmented reality (AR) specialist Omniverse Foster, and Yaffa Media brands PKN and Food & Drink Business, to deliver a unique direct marketing experience for the packaging and processing industry trade show.
Along with other consumer engagement-enabling technologies like digital printing, augmented reality [AR] is being hailed as a dynamic marketing tool that is set to revolutionise the packaging industry.

AR encompasses the integration of digital information with the user’s environment, in real time. The main difference between AR and virtual reality (VR) is that while VR involves creating a totally artificial environment, AR uses the existing environment and overlays new information on top of it.

As applied to brand packaging, this is how it typically works: The digital information is visible through mobile or tablet devices and is enabled by an an app, which allows the user to access and browse the digital interactive experiences.

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PKN Packaging News